Role: Lead UX Designer & Researcher 

Outcome: Eliminated the "shoebox of receipts" workflow & optimized data entry for non-technical users.

The Problem Tax season was a manual, paper-heavy nightmare. Truckers spent countless hours managing physical receipts for fuel and maintenance. The existing process was cumbersome and prone to error, leading to overwhelmed accountants at ATBS.

• The Friction: Truckers have limited downtime and varying levels of digital literacy.

• The Risk: Lost receipts meant missed deductions and potential audit liabilities.

• The Reality: The "office" is a cramped truck cabin, often moving or parked in low-light conditions.

The Strategy Build for the environment, not just the task. I didn't just digitize a form; I designed for the physical constraints of the road.

• User-informed: Designed real research in real contexts to reveal

• Accessibility as Default: Large touch targets and high-contrast visuals accommodated glove usage and night driving.

• Speed over Precision: Replaced manual text entry with OCR and smart defaults to reduce input friction.

• Trust through Feedback: Provided instant visual confirmation and cloud backup to replace the tactile security of a paper receipt.