A scrappy Make-er. A Do-er. A Design-er.
hello, I'm
yoo / lee / ah
A Grand Rapids-based product design leader who’s spent the last decade building teams, products, and cultures that make complexity feel human. My work lives at the crossroads of creativity and systems — where ideas take shape, design meets strategy, and people come first.
I’ve led cross-functional teams through transformation and ambiguity, scaling design systems, shaping product strategy, and connecting dots between data and empathy. Whether I’m mentoring designers, mapping product ecosystems, or refining the details of a single interaction, my goal stays the same: to design with intent and lead with curiosity.
Design, for me, has always been a conversation — between users, teams, and ideas. It’s how I translate business problems into human stories, and human stories into measurable impact. I believe in thoughtful design that moves fast, asks questions, and leaves room for delight.
I'm drawn to roles that value thoughtful problem-solving, design systems thinking, and work that makes a genuine impact on user experiences. Whether it's creating accessible digital products, crafting compelling visual narratives, or building design frameworks that scale—I'm excited to bring both strategic thinking and meticulous craft to the right team.