Design is a conversation. I make sure it’s a productive one.

hello, I’m you / lee / ah!

I’ve spent the last decade working at the messy intersection of data, empathy, and shipping product. If you’re looking for someone to just hand over a pretty Figma file, I’m probably not your person. But if you need to turn complex ambiguity into a shipped product that actually moves business metrics, we should talk.

I am a Grand Rapids-based product design leader, but my real work is in translation. I translate business problems into human stories, and I translate "what if" ideas into actionable roadmaps. I believe that ideas are useless if they stay stuck on a whiteboard, which is why my process is obsessed with the "messy middle"—that crucial space between a strategy and a launched product. My work lives at the intersection of data (because we need proof), empathy (because we need users), and shipping (because ideas are useless in a Figma file).

Over the years, I’ve had the privilege of untangling complex digital ecosystems for brands like HarperCollins, Meijer, Merrell, and Landstar. Whether I’m scaling a design system so your team can finally sleep at night, or asking the uncomfortable research questions that save you money later, my goal is always the same: turning chaos into clarity.

I lead with humility and curiosity because I know that the best products aren't built in a silo. They are built when we bring smart people together to eliminate blind spots. I build the systems, teams, and cultures that make great design repeatable, ensuring that we aren't just shipping pixels, but solving meaningful problems for real users.

Let’s map out that messy middle and build something worth talking about!