What I do

With over 10 years of experience leading cross-functional teams, building design systems, and delivering user-centered digital products, I'm available for freelance/contract engagements, full-time product design leadership roles, and coaching opportunities.

Design & Consulting Services

    • End-to-end product design from user research through implementation and iteration

    • Product design strategy aligned with business objectives and user needs

    • User experience design for web and mobile applications (iOS, Android, responsive web)

    • Interaction design, visual design, and responsive design solutions

    • Information architecture and user flow development

    • Wireframing, prototyping, and high-fidelity design creation

    • Building and scaling design systems for consistency and efficiency

    • Design operations best practices and process implementation

    • Design documentation including style guides and component libraries

    • Cross-platform design standards (iOS, Android, web)

    • User research including interviews, usability testing, and data analysis

    • Qualitative UX research methods (card sorting, contextual inquiry)

    • Persona development and journey mapping

    • Service blueprints and workflow diagrams

    • Data-informed design decision making

    • Design thinking methodologies and workshop facilitation

    • Design sprints and collaborative problem-solving frameworks

    • Stakeholder presentations and securing buy-in for strategic initiatives

    • Cross-functional collaboration with Product, Engineering, and Business teams

    • Front-end development (HTML, CSS)

    • Design-to-development handoff and QA partnership

    • Accessibility and inclusive design principles

    • Design tool expertise: Figma, Sketch, Adobe XD

    • Brand strategy and visual identity development

    • Translating business objectives into design solutions

    • Comprehensive brand and product design services

Coaching & Mentorship

    • One-on-one coaching for product designers at all levels

    • Career growth strategies and goal setting

    • Portfolio development and presentation guidance

    • Design critique and feedback processes

    • Team vision and growth strategy development

    • Performance management and professional development

    • OKR development and success metrics establishment

    • Building high-performing design teams

    • Stakeholder management and executive communication

    • Change management and organizational transformation

    • Diversity, Equity, and Inclusion initiatives

    • Workshop and presentation facilitation

    • Establishing design standards and best practices

    • Design process documentation and templates

    • Knowledge sharing and capability building

    • Integrating design thinking into product development

Design Process

01

Empathize

We dig into the real problems—not the ones someone assumed existed. I'll talk to your users, audit your competitors, and ask the uncomfortable questions that surface what actually matters.

What you get: Research synthesis, user personas, the truth about what's broken
Timeline: 1-2 weeks
Your portal: Live research board + insight summaries you can actually use
02

Define

Time to make sense of the mess. We'll turn research into clear problem statements, map the user journey, and decide what moves the needle. No designing until we know what we're solving.

What you get: Journey maps, prioritized features, success metrics that matter
Timeline: 3-5 days
Updates: Portal updates + strategy sessions where we align on the path forward
03

Ideate

I'll explore multiple directions—sketches, flows, wireframes—without getting precious about any single idea. We'll evaluate options together and pick the one that best solves the actual problem.

What you get: Concept explorations, wireframes, user flows
Timeline: 1-2 weeks
Collaboration: Async feedback in your portal + working sessions when needed
04

Prototype

Interactive prototypes that feel real enough to break. This is where we test ideas fast before committing to pixel-perfect designs. Fail cheap, learn fast.

What you get: Clickable Figma prototypes
Timeline: 1-2 weeks
My availability: 24-hour turnaround on weekdays for rapid iteration
05

Test

We put prototypes in front of real humans and watch what happens. I'll analyze the results, identify what's working (and what's not), and recommend changes before we build the real thing.

What you get: Test reports, video highlights, iteration roadmap
Timeline: 1 week
Communication: Results posted in portal with recordings and next steps
06

Deliver

Polished designs, design system components, and developer handoff docs that don't make engineers want to quit. Everything organized in your portal, ready to ship.

What you get: Production files, design specs, component library, all the assets
Timeline: 2-3 weeks
Support: Two weeks of "wait, how does this work?" support included

How we actually work together

Your client portal — Check status anytime. No "just checking in" emails required.

Weekly updates — Progress reports every Friday. Radio silence is not my style.

24-hour response time — Weekdays only. I'm fast, but I also sleep.

Built-in iteration — Feedback loops at every phase. We refine as we go.

No surprises — Transparent scope, timelines, and "here's what happens next" from day one.

Ready?

Let's Talk!