What I do
With over 10 years of experience leading cross-functional teams, building design systems, and delivering user-centered digital products, I'm available for freelance/contract engagements, full-time product design leadership roles, and coaching opportunities.
Design & Consulting Services
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End-to-end product design from user research through implementation and iteration
Product design strategy aligned with business objectives and user needs
User experience design for web and mobile applications (iOS, Android, responsive web)
Interaction design, visual design, and responsive design solutions
Information architecture and user flow development
Wireframing, prototyping, and high-fidelity design creation
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Building and scaling design systems for consistency and efficiency
Design operations best practices and process implementation
Design documentation including style guides and component libraries
Cross-platform design standards (iOS, Android, web)
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User research including interviews, usability testing, and data analysis
Qualitative UX research methods (card sorting, contextual inquiry)
Persona development and journey mapping
Service blueprints and workflow diagrams
Data-informed design decision making
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Design thinking methodologies and workshop facilitation
Design sprints and collaborative problem-solving frameworks
Stakeholder presentations and securing buy-in for strategic initiatives
Cross-functional collaboration with Product, Engineering, and Business teams
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Front-end development (HTML, CSS)
Design-to-development handoff and QA partnership
Accessibility and inclusive design principles
Design tool expertise: Figma, Sketch, Adobe XD
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Brand strategy and visual identity development
Translating business objectives into design solutions
Comprehensive brand and product design services
Coaching & Mentorship
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One-on-one coaching for product designers at all levels
Career growth strategies and goal setting
Portfolio development and presentation guidance
Design critique and feedback processes
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Team vision and growth strategy development
Performance management and professional development
OKR development and success metrics establishment
Building high-performing design teams
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Stakeholder management and executive communication
Change management and organizational transformation
Diversity, Equity, and Inclusion initiatives
Workshop and presentation facilitation
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Establishing design standards and best practices
Design process documentation and templates
Knowledge sharing and capability building
Integrating design thinking into product development
Design Process
Empathize
We dig into the real problems—not the ones someone assumed existed. I'll talk to your users, audit your competitors, and ask the uncomfortable questions that surface what actually matters.
Define
Time to make sense of the mess. We'll turn research into clear problem statements, map the user journey, and decide what moves the needle. No designing until we know what we're solving.
Ideate
I'll explore multiple directions—sketches, flows, wireframes—without getting precious about any single idea. We'll evaluate options together and pick the one that best solves the actual problem.
Prototype
Interactive prototypes that feel real enough to break. This is where we test ideas fast before committing to pixel-perfect designs. Fail cheap, learn fast.
Test
We put prototypes in front of real humans and watch what happens. I'll analyze the results, identify what's working (and what's not), and recommend changes before we build the real thing.
Deliver
Polished designs, design system components, and developer handoff docs that don't make engineers want to quit. Everything organized in your portal, ready to ship.
How we actually work together
Your client portal — Check status anytime. No "just checking in" emails required.
Weekly updates — Progress reports every Friday. Radio silence is not my style.
24-hour response time — Weekdays only. I'm fast, but I also sleep.
Built-in iteration — Feedback loops at every phase. We refine as we go.
No surprises — Transparent scope, timelines, and "here's what happens next" from day one.