user flows, wireframes, testing, prototypes, interaction design, user interface design
Worked to evaluate existing features to identify most relevant info in the context of the app home screen, define card structures to convey existing features and content, propose card structures and behaviors for new “recommended” features to drive personalization inn the app experience.
- identified additional improvements outside of business needs to improve user experience such as the mPerks ID barcode, related coupons in suggested items
