design system creation, user flows, competitive analysis

Challenge: How might we make owner-operator truck drivers receipt submission effortless for truck drivers on the road so ATBS can manage tax season more efficiently?

Truckers spend countless hours on the road, accumulating receipts for fuel, maintenance, and other business expenses. The existing process of manually tracking and submitting these receipts was cumbersome, time-consuming, and prone to errors. ATBS, a leading provider of tax and accounting services for owner-operator truck drivers, needed to digitize their receipt submission system so they weren’t overwhelmed during tax season with (literal) shoeboxes of receipts.

As the UX Designer for this project, I was responsible for:

  • User research

  • Information architecture and user flow mapping

  • Wireframing and prototyping

  • Visual design and interaction patterns

  • Usability testing and iteration

Financial services app design / Trucking industry mobile app / Tax services app UX / Professional services mobile design

Research & Discovery

Understanding the Users

Through stakeholder interviews and user research, I identified key pain points:

  1. Time Constraints: Truckers have limited downtime and need quick, efficient solutions

  2. Physical Receipt Management: Paper receipts get lost, damaged, or forgotten

  3. Tax Compliance: Missing receipts mean lost deductions and potential audit issues

  4. Technology Adoption: Varying levels of digital literacy among users

Competitive Analysis

I analyzed competing solutions in the market, identifying opportunities where ATBS could differentiate:

  • Ease of Use: Most competitors had complex interfaces not optimized for on-the-go use

  • Speed: Existing apps required multiple steps to capture and categorize receipts

  • Integration: Limited connectivity with accounting and tax preparation services

Design Process

1. Information Architecture & User Journey

Key Insight: Truckers need a solution that works as fast as they do - minimal steps, maximum efficiency.

I mapped out the user journey focusing on three core workflows:

  • Quick Capture: Scan receipts immediately after purchase

  • Batch Processing: Upload multiple receipts during rest periods

  • Review & Export: Easy access for tax preparation

2. Wireframing & Concept Development

The wireframes show my iterative approach to simplifying the receipt capture process:

Launch to Success Flow:

  • Minimalist onboarding with clear value proposition

  • Single-tap access to camera functionality

  • Smart categorization with minimal user input

  • Instant confirmation and cloud backup

Key Design Decisions:

  • Bottom navigation: Easy thumb access while holding phone

  • Large touch targets: Accommodates use while wearing gloves

  • Minimal text entry: Leverages OCR and smart defaults

  • Visual feedback: Clear success states and progress indicators

Visual Design

3. Visual Design

Design System Highlights:

  • Color Palette: High contrast for outdoor visibility

  • Typography: Large, readable fonts optimized for quick scanning

  • Icons: Simple, universally understood imagery

  • Dark Mode: Essential for night driving conditions

Usability Testing

We took to the road to test our prototype. Quite literally. Myself and a couple teammates all woke up early to make the drive across Michigan to meet up at a truck stop near Detroit.

Our client was able to schedule participants for a 30 minute usability test as they were on their routes. After some frantic printing, a last-minute sourcing of an extra long power cable, and some final tweaks - we were ready. The insights? Guiding.

  • Many participants (6/8) typically thought about their paperwork and receipts at night, and they doubted the app could take quality photos at night.

  • Many participants conduct their small day-to-day admin tasks in the cabin of their trucks - a cramped situation at best.

  • A little under half (3/8) participants already used an app (CamScanner) to digitize some of their documents, but exporting and sending from the phone was too much of a pain for regular use.

Final Experience

Onboarding Experience

The streamlined onboarding focuses on immediate value delivery:

  • Skip lengthy tutorials - learn by doing

  • Progressive disclosure of advanced features

  • Contextual tips during first use

Receipt Capture Flow

Optimized for speed and accuracy:

  1. Scan: Auto-capture when receipt is detected

  2. Confirm: Quick visual verification

  3. Categorize: Smart suggestions with override option

  4. Save: Automatic cloud sync with offline queue

Dashboard Design

At-a-glance insights that matter:

  • YTD deduction totals

  • Quick access to recent uploads

  • Simple but powerful per diem tracker

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