I lead design teams & ship products people love - turning messy problems into elegant experiences that move business metrics.

Plant parent. Sarcasm dealer. Professional daydreamer. Sharpie hoarder. Tech nerd. Internet rabbit hole explorer. Useless fact collector. Fake bird enthusiast. Maker of things that ship.

I'm a design leader who turns chaos into clarity—and occasionally into design systems. I've spent 10+ years wrangling pixels, leading teams, and proving that good design isn't magic (it just looks like it). I build products people love, mentor designers who challenge me, and run workshops that don't suck. My superpower? Making stakeholders actually excited about user research.

What I do

Three people working on grouped task cards laid out on a long table in an office. One woman is organizing cards on the right, and a man and woman in the center and left are examining the cards.

Bring smart people to build together—more perspectives, fewer blind spots, better products.

A large whiteboard with handwritten notes, diagrams, and flowcharts related to a project. It includes sections titled 'Problem Statement,' 'Journey,' 'Action,' and 'Reward.' There are sketches of arrows, boxes, and funnel diagrams, as well as text discussing opportunities, goals, and research methodologies.

Map the messy middle between "what if" and "ship it"—turning ambiguity into actionable roadmaps.

A large sheet of paper with handwritten notes and numerous sticky notes attached, organized into categories about saleboat development, including sections labeled 'forward' and 'back'.

Dig into real user problems through research and testing, because assumptions are expensive.

Four people in a business meeting room, three seated at a conference table and one standing near a glass partition, with a laptop, water bottles, and notebooks on the table.

Speak fluent stakeholder—translating design decisions into business impact that gets executive buy-in and budget.

my services

Clients

HarperCollins Publishers logo with text
NuCraft logo in gray on a white background.
Meijer logo in gray on a white background.
Landstar logo featuring a star with motion lines and the company name in bold gray letters.
Auto-Wares Group of Companies logo in grayscale.
Merrell logo in gray on a white background

✴︎ Let's turn your big ideas into real products that users love and metrics prove! ✴︎

Need a design partner? Let’s transform ambitious ideas into products people actually use. Something worth talking about.