I’m yoo/

lee/ah!

Now

Product Designer @ Cavallo


then

Design Team Manager @ Vervint / UX Practice Lead @ Michigan Software Labs

I lead teams, build systems, and ship products that move business metrics while solving meaningful problems for users.

10+ years of product leadership. Humble and curious leader here to turn chaos into clarity.

Bringing strategy to map the messy middle between "what if" and "ship it."

Thinking in systems to scale consistency so your team can sleep at night.

Leveraging research to ask the uncomfortable questions that save you money.

Digital dashboard with various data panels including tables, maps, and charts showing logistics, trailers, locations, and performance metrics.

Select Case Studies

Screenshots of a mobile app interface showing a user dashboard with sections for welcome message, scan receipt, per diem info, uploads, and settings, with dark theme and gold accents.
A collection of digital user interface design mockups and charts, including color palettes, button styles, typography, responsive grid layouts, and screen mockup previews.
design portfolio

What I do

Three people working on grouped task cards laid out on a long table in an office. One woman is organizing cards on the right, and a man and woman in the center and left are examining the cards.

Bring smart people to build together—more perspectives, fewer blind spots, better products.

A large whiteboard with handwritten notes, diagrams, and flowcharts related to a project. It includes sections titled 'Problem Statement,' 'Journey,' 'Action,' and 'Reward.' There are sketches of arrows, boxes, and funnel diagrams, as well as text discussing opportunities, goals, and research methodologies.

Map the messy middle between "what if" and "ship it"—turning ambiguity into actionable roadmaps.

A large sheet of paper with handwritten notes and numerous sticky notes attached, organized into categories about saleboat development, including sections labeled 'forward' and 'back'.

Dig into real user problems through research and testing, because assumptions are expensive.

Four people in a business meeting room, three seated at a conference table and one standing near a glass partition, with a laptop, water bottles, and notebooks on the table.

Speak fluent stakeholder—translating design decisions into business impact that gets executive buy-in and budget.

hire me!

Clients

HarperCollins Publishers logo with text
NuCraft logo in gray on a white background.
Meijer logo in gray on a white background.
Landstar logo featuring a star with motion lines and the company name in bold gray letters.
Auto-Wares Group of Companies logo in grayscale.
Merrell logo in gray on a white background

✴︎ Let's turn your big ideas into real products that users love and metrics prove! ✴︎

Need a design partner? Let’s transform ambitious ideas into products people actually use. Something worth talking about.